It started with a few conversations, a small group of people, and a problem most didn’t fully understand. But something kept pulling it forward. More people showed up. More questions surfaced. And what was never meant to be “the thing”… started becoming exactly that. In this episode, David Reid shares the story behind redM, how it grew from something informal into a global movement, and why awareness was never the end goal. As the stakes get higher and the vision gets clearer, the question shifts from what is this? to how far can this go?