In this episode of The Movement, hospitality consultant Adam Roark shares why preventing trafficking in hotels depends not just on policies, but on awareness, accountability, and giving employees the tools to act. Adam opens up about his own wake-up call and explains how the hotel industry’s structure often leaves dangerous gaps in responsibility. From training and technology to high-profile events like the World Cup, he lays out what real solutions can look like. When hotel staff are equipped and empowered, they can become a frontline defense against exploitation.